opinion leaders
opinion leaders
individuals whose knowledge, skill or personality gives them an ability to influence other members of their REFERENCE GROUPS. In marketing goods and services, businesses try to identify opinion leaders and get them to try, use and endorse their product. See INFLUENCERS.Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
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