influencers
influencers
individuals whose views, advice and recommendations are respected and acted upon during the making of a buying decision. Such individuals may often be OPINION LEADERS and they can provide useful market research data to a company in drawing up product specifications. See MARKETING RESEARCH.Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
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