A sociological phenomenon in which those persons with the most dangerous lifestyles or careers are the most likely to
buy life insurance policies. Adverse selection may also occur if those persons conceal or falsify relevant information when they apply for the insurance policy. This has the potential of
economic hardship for life insurance companies because those most likely to receive a
death benefit are the ones buying policies. This reduces profit potential. Life insurance companies attempt to counteract adverse selection by limiting
coverage and/or raising
premiums. Adverse selection is also called
antiselection.