Marketer

A person or company that conducts activities in order to acquire and retain customers or clients. This may include basic courtesies like returning phone calls and taking meetings. Very often, however, a marketer conducts large, expensive campaigns to encourage as many people as possible to buy a certain product. Marketing techniques in the latter instance include buying advertisements in the media, receiving endorsements from well-known experts and/or personalities, and generally aggressively pushing the product onto the target audience.

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References in periodicals archive

According to recent research, the top technologies marketers use to solve for customer identity are marketing databases, customer-relationship management systems, email service providers, data management platforms and customer data platforms.

Implementing Customer Identity Strategies: HOW TO HELP WIN THE NEW MARKETING BATTLEGROUND

This echoes the Triton scandal, where secured oil in storage was evacuated without authority of the marketers.

Fury over KPC plan to bill marketers Sh1bn for losses

Cayabyab stressed that as an effective marketer, they make sure that they are able to touch base with both clients and the developer.

Marketers as real estate enablers

It is a win-win situation for both advertisers and marketers. Advertisers sell more of their products and marketers increase their income through the commission they take for promoting these products.

ArabyAds aims to expand affiliate marketing services in Gulf region

A new study by Winterberry Group and the IAB, Marketing Data Technology: Cutting Through the Complexity, confirms what I hear from marketers almost every day.

How Data and Technology Work Together

Marketers should be aware that they could be held liable for the unauthorized use of someone's image, whether a private person or a celebrity, in connection with the marketer's social media page.

Legal pitfalls in utilizing intellectual property in social media

The new research comes as digital media have been gaining a bigger share of marketers' ad dollars.

Do marketers really understand digital?

This modern landscape presents a challenge, to say the least: The marketer is now charged with being an expert across constantly changing media, while still flexing his or her creative talents.

Mad marketing in a modern world

A local marketer's success, including those marketers with a number of local markets, is largely about winning the Local Moment of Truth and eliminating the need to search in the first place.

Capitalizing on the local marketing advantage: change always equals opportunity and with the right moves, local marketers can be well positioned to make the most of it

I never got to be a marketer for Harley-Davidson, but I did get my motorcycle license.

Welcome to the executive suite: economic, regulatory and consumer behavior patterns have converged to raise the status and strategic importance of the marketing function. What are the critical skills that marketers need in order to keep pace with these shifts?