Affiliated Wholesaler
Affiliated Wholesaler
1. A
wholesaler who owns a majority or significant minority stake in one or more
retailers. This allows the affiliated wholesaler either control or significant influence over how its products are marketed at a retail level. It also provides one or more guaranteed
customers for the wholesaler's products.
2. A group of wholesalers that band together for
marketing purposes.
Farlex Financial Dictionary. © 2012 Farlex, Inc. All Rights Reserved
References in periodicals archive
With the exception of Chairman of the Board Thomas Haggai, every member of the 11-man board of directors is a chief executive with an
affiliated wholesaler.
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