YAWN

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YAWN

Young and Wealthy but Normal. Self-made wealthy young persons (usually under 35) who live fairly simply. That is, YAWNs tend not to buy fancy cars and houses, but rather work hard and spend time with their families. YAWNs contrast with yuppies, who embrace their wealth rather more ostentatiously. It can be difficult to market products to YAWNs, though some are noted for their philanthropy.
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References in periodicals archive ?
For reasons too yawningly dull to mention, Phil ends up training a team of kids who are bottom of the local football league.
And with the ever-radiant Frances Sternhagen leading the strong cast of John Tillinger's solid production, it's almost possible to forget that the material is yawningly old hat.
DO-IT-YOURSELF, MR BEAN: Yawningly unfunny - like the recent movie - as far as I'm concerned.
*** Something Borrowed (12A) Yawningly predictable romcom as, having had her secret crush stolen by best friend Kate Hudson, Ginnifer Goodwin reawakens old feelings when they sleep together on the eve of the wedding.
It's as yawningly predictable as a traffic jam on the M25.
WHEN Vauxhall's design and engineering eggheads finally decided to do something about the yawningly dull Vectra, the motorway plodding rep-mobile with no attitude, they came up with a wonderful winner.
All of this takes a good hour and a haft, partly because of director Luis Mandoki's yawningly leisurely pacing, partly because of the innumerable filler montages of people walking on beaches and elsewhere, and partly because the entire project seems dedicated to dawdling endlessly upon exceedingly banal details and subplots that add up to nothing.
Not least a script which was yawningly predictable as it dredged a path through gangster figures on the fringes of boxing and wayward youngsters who came good in the end, while leading lady Jayne Ashbourne had too much difficulty with the East End of London accent to be credible.
Or, to put it another way, it looks great but, on closer inspection, is yawningly dull - a bit like Paltrow herself, you could say.
But, yawningly, the singer added: "It's about the music for me, that's why I'm here.