YAWN

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YAWN

Young and Wealthy but Normal. Self-made wealthy young persons (usually under 35) who live fairly simply. That is, YAWNs tend not to buy fancy cars and houses, but rather work hard and spend time with their families. YAWNs contrast with yuppies, who embrace their wealth rather more ostentatiously. It can be difficult to market products to YAWNs, though some are noted for their philanthropy.
References in periodicals archive ?
We could just as easily apply the labels "breather," "eater," "yawner," "nose picker," etc., as well as "thief" "procrastinator," or "slob."
But fight sellers would do well to use what Pacquiao himself had sworn that his next bout promises to be more colorful and exciting than the two previous fights, both rated a yawner.
CUTLINE: Patriots wide receiver Julian Edelman isn't expecting tomorrow night's game to be a yawner.
Another yawner, but the result meant that Liverpool won the group, while Chelsea drew Barcelona - who put them out
A total yawner for the unconverted, film makes no cinematic virtue of its stylistic rigor and makes Benvenuti's previous effort, "Tiburzi" (about hunted bandits), look almost mainstream.
If the reporter misses, help her recast the story instead of having a desk member slap on a just-the-facts yawner of a lead.
Mayweather won the 12-round yawner over Pacquiao, who later revealed fighting with an injured shoulder.
The Patriots' first defensive unit has not allowed a TD in nine drives this preseason and the Patriots allowed the Bengals just one touchdown in last week's 7-6 yawner, but Cincinnati rolled up 346 yards, 173 of them on the ground while averaging almost 5 yards a carry.
YAWNER: Sir Bobby Robson yesterday; CONFIDENT: Steve McClaren yesterday; LOOKS LIKE TEAM SPIRIT: Lee Bowyer, Hugo Viana and Alan Shearer yesterday
Mimi and Jimmy's tabletop dance, for example, is a yawner, and their increasingly spastic gyrations seem like a desperate attempt to inject a dead metaphor with life.
The story of two women opening a restaurant is a yawner - but not if one of them embraces and the other is wary of the independence such a venture brings.
The fight was a downright yawner with Rigondeaux's defensive style setting the tone and Francisco failing to cut corners and give himself a chance to land.