YAWN

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YAWN

Young and Wealthy but Normal. Self-made wealthy young persons (usually under 35) who live fairly simply. That is, YAWNs tend not to buy fancy cars and houses, but rather work hard and spend time with their families. YAWNs contrast with yuppies, who embrace their wealth rather more ostentatiously. It can be difficult to market products to YAWNs, though some are noted for their philanthropy.
References in periodicals archive ?
The story of two women opening a restaurant is a yawner - but not if one of them embraces and the other is wary of the independence such a venture brings.
all vie for our (in)attention - Jay Leno's signing off tonight after 17 years on "The Tonight Show" is something of a yawner.
Fortunately, tonight's yawner won't be on pay-per-view, but regular HBO.
ADMIT it, you only chose this 1,000-page yawner because you're the only person you know who's read it.
Perhaps the first tipoff that this was destined to be a yawner of an Oscarcast was the fact that the biggest mystery going in had nothing to do with who stood to win the Big Ones but how Billy Crystal was going to open the show.
But a yawner of a game got awfully exciting in the third period as Corey Crawford turned away a flurry of good scoring chances, and Tommy Wingels, Artem Anisimov and Nick Schmaltz scored in the Hawks 3-1 victory.
It turned out Friday's yawner of a spring game served as a perfect prelude, as it pertained to UCLA, to an uneventful NFL draft.
A game that looked like it might not get started at all and had the makings of a yawner once it did turned out to be exciting at the finish.
It might have been hot stuff on the comic page and on the large screen, but ABC's sojourn into futuristic cops-and-robbers time-travel is a profound yawner, judging by the debut offering.
In some ways the ending was appropriate: a real yawner.
In the immediate aftermath of Saturday night's yawner at Dodger Stadium, where the home team suffered a mind-numbing, 7-2 defeat to San Diego in front of a sellout crowd of 55,942, Padres rookie third baseman Kevin Kouzmanoff summed up the evening with a rather cryptic statement:
Think of Oregon's weather in 2002 as a big-budget movie that had some nifty special effects and a plot twist or two but, overall, was a yawner.