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A feature of a new product or security intended to entice a buyer.


An extra incentive to encourage investors to buy a bond or preferred stock. For example, a bond may include a right to buy common stock in the issuer for 10% below its market value. A sweetener is designed to help sell securities. It is also called a kicker, a wrinkle, or bells and whistles.


Describing a publication printed on improperly folded or otherwise bungled paper. Wrinkled paper can be expensive to replace and can be detrimental to a marketing campaign.
References in periodicals archive ?
She said: "Full-size Shar Pei are very wrinkly when they are puppies but they grow into their skin.
With Botox, you don't look wrinkly anymore, but you do look like you have taken on fluids.
The days of wrinkly hands caused by washing dishes may soon be over, with a product from Procter and Gamble that requires hardly any water.
The Journal reported how the group has reformed after a reunion and now play again as the Wrinkly Rockers.
Rainey calls this last group wrinkly spreaders because they produce a wrinkled layer.
A quick check through the index suggests that all the right names are here including wrinkly sparring partners Hertzberger and Koolhaas.
Surely then my lack of lotharios leering at me has nothing to do with me growing old and wrinkly and everything to do with his overbearing masculinity.
Let's face it, actors eventually get wrinkly, and despite advances in plastic surgery, modern science and technology definitely favours computer--animated characters.
That mass of wrinkly looking pinky-grey stuff you call your brain, is really a whole bunch of nerve tissue.
WRINKLY fellas who rant on about how football isn't as good as in the olden days are talking nonsense.
Many who didn't protect themselves from the sun as kids now have wrinkly skin or even skin cancer.
Thanks to some online videos, Chris Brown can be seen on the ground playing with the cute, wrinkly 13-week-old Shrinkabull bulldog puppy.