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A feature of a new product or security intended to entice a buyer.


An extra incentive to encourage investors to buy a bond or preferred stock. For example, a bond may include a right to buy common stock in the issuer for 10% below its market value. A sweetener is designed to help sell securities. It is also called a kicker, a wrinkle, or bells and whistles.


Describing a publication printed on improperly folded or otherwise bungled paper. Wrinkled paper can be expensive to replace and can be detrimental to a marketing campaign.
References in periodicals archive ?
She said: "Full-size Shar Pei are very wrinkly when they are puppies but they grow into their skin.
Occasionally, one would see crow's feet around the eyes, and Clark Gable certainly had a very wrinkly forehead.
What tipped off night staffers to this gathering of "three wrinkly Romeos and six sagging seductresses?
It's not clear why a golf game is more scandalous than an afternoon spent pleading with wrinkly old parasites to accept a $1.
The days of wrinkly hands caused by washing dishes may soon be over, with a product from Procter and Gamble that requires hardly any water.
The Journal reported how the group has reformed after a reunion and now play again as the Wrinkly Rockers.
Rainey calls this last group wrinkly spreaders because they produce a wrinkled layer.
A quick check through the index suggests that all the right names are here including wrinkly sparring partners Hertzberger and Koolhaas.
That mass of wrinkly looking pinky-grey stuff you call your brain, is really a whole bunch of nerve tissue.
WRINKLY fellas who rant on about how football isn't as good as in the olden days are talking nonsense.
com)-- After hinting at the possibility of getting another bulldog puppy, Iggy Azalea finally gave in and got another cute wrinkly bulldog puppy.