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An extra incentive to encourage investors to buy a bond or preferred stock. For example, a bond may include a right to buy common stock in the issuer for 10% below its market value. A sweetener is designed to help sell securities. It is also called a kicker, a wrinkle, or bells and whistles.


Describing a publication printed on improperly folded or otherwise bungled paper. Wrinkled paper can be expensive to replace and can be detrimental to a marketing campaign.


References in periodicals archive ?
Although they reported improvement in their wrinkles, they weren't satisfied," noted Dr.
There was a mild tingling sensation and my wrinkles did appear to be smoothed.
This leads to visible results, with human studies demonstrating a 20% decrease in fine lines and a 28% decrease in deep wrinkles within minutes-- results that continued to improve over the next few months.
The time taken to shift dry objects remained the same regardless of wrinkles.
Both Argireline and Matrixyl have been proven in clinical trials to reduce wrinkles and promote smoother skin.
Phytomer, the leading French brand in marine-based cosmetics, has launched its Expert Youth Wrinkle Correction Cream in the Middle East.
The most common areas for anti-wrinkle treatments are the forehead wrinkles, eye wrinkles (crow's feet) and around the mouth area.
After a couple birthdays and Christmases, Aiden has amassed a large family of bigger animals, and Wrinkles is often found wedged behind his bed.
But if she doesn't uses moisturiser, she will have 52 per cent more wrinkles.
1] aminotri-azole to FSW and by pipetting) also formed wrinkles (data not shown).
Introducing NEW TIME ZONE LINE AND WRINKLE REDUCING MOISTURIZERS, the first moisturizer to target and measurably reduce the appearance of lines and wrinkles and reverse away the years by helping skin behave in a younger way