Word

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Word

Informal; an advertisement or a set of advertisements in succession. The term is most common in broadcasting. For example, a radio announcer may say, "And now a word from our sponsors."
References in periodicals archive ?
The Catholic media followed writers churning out supportive wordage
I should put "advice" in quotation marks, though, because most of these pieces spend much of their wordage just laying out the problems.
There was not the "nit-picking" about wordage this time either and even if there was a difference of opinion it was done with an atmosphere of camaraderie.
According to my grandmother, however, there were rules (hers) that strictly forbade the use of such "blue" wordage.
Some sections of the book offered comments by introducers and speakers and did not directly relate to air power, but served as necessary wordage to convey the spirit of the symposium to the printed word.
Although the words seem hugely archaic, and the plot denser than a gentleman's moustache, Dizzee Rascal himself would be chuffed with the amount of satirical wordage that gets delivered in this piece, even if it did overrun by 10 minutes.
They allocated the sport no editorial wordage other than for the Tattenham Corner gossip column, Saturday's results, one Sunday card and a few tips.
The scripted characters, though fitted with plenty of wordage, end up saying much less--and in an obviously actorly way--about history and change than the real-life interviewees.
I'm not going to waste wordage excusing the utterances of the Roosevelts or the excessive use of force by the RAF.
Isn't that wordage usually reserved for Ohio State and Michigan?
We're looking at their ethical guidelines and our own and coming up with wordage and phraseology more in tune with the changing world out there," says Lyon, who attended Photoshop training sessions for about 200 AP photographers and photo editors throughout the U.