Word

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Word

Informal; an advertisement or a set of advertisements in succession. The term is most common in broadcasting. For example, a radio announcer may say, "And now a word from our sponsors."
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References in periodicals archive ?
According to the study published in the journal, 'Marketing Science' researchers found that word-of-mouth referrals from the community network are the largest driver among the social learning forces they studied.
With regards to timing, ads occurring in earlier ad breaks generate more online word-of-mouth for the advertisers.
"Our research, which included a major data integration effort, shows that television viewing is influenced by all types of communication, whether it's social media, offline word-of-mouth, or a text message," indicates Lovett.
Like it or not consumer responses to word-of-mouth communication in on-line social networks" Management Research Review 35: 878-899 (2012).
Word-of-mouth marketing may seem to some as the result of pure luck or providence, and an easy way to create buzz about a brand.
Word-of-mouth has been commonly defined as interpersonal communication that is independent of an organization or institution (Bone, 1995).
Predictors of these three outcomes (i.e., retention, word-of-mouth marketing, and satisfaction) must be identified in order to guide camp enrollment practices.
More importantly, do not hide behind the theory that "word-of-mouth" advertising is going to be enough to get your company and its products to the forefront of consumers' thoughts as they shop for themselves and their families.
"We tend to grow with word-of-mouth rather than the traditional marketing methods," said Mansour Al Bastaki, co-promoter of the franchise in the UAE.
Berger says one of the best things about word-of-mouth marketing is that it's available to anyone--and it basically is free.
"Baby" should continue to develop positive word-of-mouth from its target aud over the coming weeks; the film received a 94% fresh audience rating on Rotten Tomatoes, even though critics have given it a 24% rating.