Word

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Word

Informal; an advertisement or a set of advertisements in succession. The term is most common in broadcasting. For example, a radio announcer may say, "And now a word from our sponsors."
References in periodicals archive ?
The first report to size, structure and forecast Word-of-Mouth Marketing Industry Predicts Spending Will Reach $3.
Our research indicates that brands are allocating more of their budgets to long-term word-of-mouth campaigns, executing effective online and offline activities that resonate with consumers and their core groups.
BzzAgent has conducted over 600 word-of-mouth campaigns for some of the world's most recognized products," added Dugan.
Today's release extends the impact of the company's BzzCampaign([R])and Frogpond[TM] products, by adding sustained advocacy and community-building to the word-of-mouth mix.
BzzAgent is a word-of-mouth media network powered by a half-million people.
Promoters spend $203 more than the industry average of $1,615 and account for roughly one-half of a new customer acquired through positive word-of-mouth.
Tell a Friend, written specifically for small businesses, offers step-by-step instructions on how to implement a word-of-mouth campaign.
PQ Media defines Word-of-Mouth (WoM) marketing as an alternative marketing strategy supported by research and technology that encourages consumers to dialogue about products and services.
Generating positive word-of-mouth communication through customer-employee relationships" International Journal of Service and Management 12: 44 59 (2001).
The essentials of effective word-of-mouth marketing
He should, having studied the most popular "forwarded" stories from the New York Times' website during a recent six-month period, analyzed hundreds of word-of-mouth marketing campaigns and immersed himself in all the word-of-mouth data from KellerFay Group, which tracks and studies word-of-mouth marketing.