often are an economic necessity, because a closed-face envelope means the nonprofit mailer has to choose between omitting the name from the letter and/or the response device, which tends to reduce response, or suffering the cost of printing the name on both the envelope and an enclosure.
Now a comprehensively revised set of instructions has finally turned up, warning that one of the main contaminants jeopardising the success of the whole recycling scheme is "window envelopes
A window envelope
creates that mystery of "What is in there with my name on it?" Very effective for faux checks and certificate-type mailings.
Lee McFadden, of Mosaic Media Inc., mirrors many newsletter publishers when he reports, "Clearly, both our b-to-b prospects and existing customers are opening their mail, and I suspect it's because it looks like advertising mail--preprinted Standard Rate indicia, commercial-sounding tease, window envelope
, return address (usually with our logo, but sometimes not).
If you're using teaser copy and a window envelope
, no one isn't going to know that the contents are advertising mail...
pictures (one 1" x 1" size and two passport size) with full name tag that includes the first name, middle initial, and surname--taken within three months before the date of filing of the application (scanned, photocopied or computer-enhanced photos will not be accepted); two legal size window envelopes
with P20.00 worth of mailing stamps affixed on each envelope; and copy of attested appointment.
If we had kept to their requirements, we would have been unable to fit the cards inside window envelopes
, with the consequence that many thousands of pounds extra would have to have been spent on labels, larger envelopes and extra postage.
This letter was put back into the post, but only after I had telephoned Llandough Hospital as I was concerned about the delay it might cause - I pointed out that the addresses should appear in the window envelopes
and suggested they pass this message on to all concerned.