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1. Relating to the sale of goods to a retailer. That is, a wholesaler receives large quantities of goods from a manufacturer and distributes them to stores, where they are sold to consumers. A wholesaler generally is able to extract a better price from the manufacturer because it buys so many good relative to an individual retailer. In theory, this enables the retailer to sell the good at a better price for the consumer. See also: Economies of scale.

2. Relating to the sale of securities to institutional investors rather than individuals.


the function of buying products in relatively large quantities from manufacturers and ‘breaking bulk’, on-selling these products in smaller quantities to RETAILERS. See WHOLESALER. DISTRIBUTION CHANNEL.
References in periodicals archive ?
Going forward, we expect that the number of dedicated life wholesalers will continue to grow, both by new players entering the market, as well as existing players increasing the size of their wholesaling staffs.
As wholesaler sales volumes increase, the compensation-override formula is reduced, thus decreasing unit wholesaling costs and increasing distribution profits.