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1. Relating to the sale of goods to a retailer. That is, a wholesaler receives large quantities of goods from a manufacturer and distributes them to stores, where they are sold to consumers. A wholesaler generally is able to extract a better price from the manufacturer because it buys so many good relative to an individual retailer. In theory, this enables the retailer to sell the good at a better price for the consumer. See also: Economies of scale.

2. Relating to the sale of securities to institutional investors rather than individuals.
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the function of buying products in relatively large quantities from manufacturers and ‘breaking bulk’, on-selling these products in smaller quantities to RETAILERS. See WHOLESALER. DISTRIBUTION CHANNEL.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
References in periodicals archive ?
* Many companies are looking to continue growing the size of their wholesaling forces.
Variable life wholesaling forces have somewhat different characteristics than variable-annuity wholesaling forces:
In Tillinghast's 1998 Wholesaling Effectiveness Survey, participants provided a wide range of wholesaling costs, from a low of 50 basis points to a high of 185 basis points; the average was 115 basis points.
* increased technology investment in the wholesaling operation to improve service levels and cost efficiencies;