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1. Relating to the sale of goods to a retailer. That is, a wholesaler receives large quantities of goods from a manufacturer and distributes them to stores, where they are sold to consumers. A wholesaler generally is able to extract a better price from the manufacturer because it buys so many good relative to an individual retailer. In theory, this enables the retailer to sell the good at a better price for the consumer. See also: Economies of scale.

2. Relating to the sale of securities to institutional investors rather than individuals.


the function of buying products in relatively large quantities from manufacturers and ‘breaking bulk’, on-selling these products in smaller quantities to RETAILERS. See WHOLESALER. DISTRIBUTION CHANNEL.
References in periodicals archive ?
* Many companies are looking to continue growing the size of their wholesaling forces.
Variable life wholesaling forces have somewhat different characteristics than variable-annuity wholesaling forces:
In Tillinghast's 1998 Wholesaling Effectiveness Survey, participants provided a wide range of wholesaling costs, from a low of 50 basis points to a high of 185 basis points; the average was 115 basis points.
* increased technology investment in the wholesaling operation to improve service levels and cost efficiencies;