Whatsit

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Whatsit

A generic term for any product, especially a manufactured product. It is used in text books and academic papers to provide an example without using specifics. A whatsit is a less common term than a widget, and usually is used if the example includes two products: widgets and whatsits.
References in periodicals archive ?
"Is It a Diary, Commonplace Book, Scrapbook, or Whatchamacallit? Six Years of Exploration in New England's Manuscript Archives." Libraries & the Cultural Record: Exploring the History of Collections of Recorded Knowledge 44.1 (2009): 101-123.
And, by our reckoning, 10 of the top 12 largest whatchamacallit manufacturers have the word "spa" as a part of their names.
How about, "Could you elaborate on the use of the, uh, whatchamacallit sectors?" Or maybe, "How does threading the interlace improve performance?" You see the salesperson look at you with a victorious glint in his eyes.
You've spent weeks searching and have finally found the perfect list of whatchamacallit owners to promote your catalog of widgets to.
The headline for Steven Greenhouse's December 2016 New York Times essay aptly captures the questions around the terminology for this emergent economic sector: "The Whatchamacallit Economy." Even Arttn Sundararajan, author of a book called The Sharing Economy, isn't sure about the "sharing economy" as a term--according to Greenhouse, Sundararajan chose the title "because so many people use it," even though he prefers "crowd-based capitalism." Rachel Botsman, coauthor of an early work on the phenomenon, What's Mine is Yours, prefers "collaborative consumption."
But I do remember the tons of money poured by him into the Centennial Whatchamacallit in Clark, which is now the biggest white elephant this side of Mount Arayat.
So, here's Jools' latest 'whatchamacallit' show, hot on the heels of his appearance at Symphony Hall on the Thursday before Christmas.
Hand grenade, shirt tails, whatchamacallit? Aam aadmi is finding it increasingly stifling under the cosh.
The whole family has been trying for days to nail the extraordinary Pod accent - Vic Reeves doing a bad Northern stand-up's voice with the fruitiness of Albert Finney - and "whatchamacallit" is now a not overly-welcome fixture in our nine-year-old's vocabulary.
The Flemish word 'schtroumpf (smurf) is comparable to the English slang word 'whatchamacallit'.