And like most clubs, Walsall, always one of the more "prudent", will be
watching the pennies as closely as ever in the months ahead.
Mother-of-two Jo Wright, 34, from Bedwas, near Caerphilly, has been
watching the pennies in the run-up to Christmas.
"Dishes like shepherd's pie, fishcakes or fish pie, which are so easy to make, are not just good for those
watching the pennies, but those watching the clock as well.
That way you can be sure you're buying quality food whilst still
watching the pennies.
So if you're not
watching the pennies it seems a shame to choose the diet range
Lampard, who hammered the winner from 25 yards after Dutch winger Arjen Robben had rolled the free-kick to him, says he can't blame the fans from
watching the pennies.
Retailers should remember Irish consumers are
watching the pennies more than ever - and if they don't like what they see, they'll take their business elsewhere.
His mate from Airdrie had a reputation for
watching the pennies and the best/worst example was the time he returned from a night out with his wife.
Town manager Andrew Sloman said:, "This initiative will be a great boost for retailers and shoppers alike at a time when everyone is
watching the pennies".