Penny

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Penny

The formal or informal name for the smallest unit of many currencies. One penny is usually equal in value to one cent or the equivalent.
References in periodicals archive ?
Retailers should remember Irish consumers are watching the pennies more than ever - and if they don't like what they see, they'll take their business elsewhere.
We're all watching the pennies more than ever these days, so help your pounds go further with our shopping list from around the world.
Prices range from pounds 1 to pounds 7 so is perfect for those watching the pennies.
With the credit crunch leaving people watching the pennies, most families will be looking to avoid luxuries such as expensive days out with their kids.
Landlords said the cost of satellite football packages, rising drink prices and drinkers watching the pennies was spelling disaster.
Indeed, the visibility of own-label value foods has been a top priority for store manager Michael Cooke, who said he had noticed consumers watching the pennies more closely these days.
That way you can be sure you're buying quality food whilst still watching the pennies.
Since then he has been watching the pennies as he establishes himself.