Web 2.0

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Web 2.0

Informal; the development of the Internet in such a way as to facilitate interactive and user-generated content. This contrasts with older uses for the Internet, in which websites provided information and the user could read it or not. Examples of Web 2.0 services include blogs (on which users may comment) and social media (in which users create and share content on a massive scale). Web 2.0 does not refer to technical advances in the Internet.

Web 2.0 has opened new avenues for monetization of the Internet, particularly regarding customized advertising. User generated content means advertisers are better able to identify the interests of a single user of the Internet and to cater to him/her. The term dates to 1999 and was popularized in the early 2000s.
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As recently stated in Oliver McGee's viral post on LinkedIn.
17, 2013 /PRNewswire-USNewswire/ -- Buzzfeed staff deleted Personhood USA's viral post " 8 Outrageous Things Planned Parenthood Was Caught Doing" without warning on Thursday, amidst criticism from The Guardian and other mainstream media about allowing criticism of Planned Parenthood on their popular site.
EventCast Live facilitates monetizing events through a viewer registration, professional resources needed to produce and broadcast an event, creates social media interaction through effective and viral posts, enables live streaming and sharing multimedia via advanced mobile applications, and on-site participants sharing photos and videos in real-time.