Vertical

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If you focus on a certain niche, such as group benefits, transportation, construction or PLI, "verticalize" your elevator pitch.
Tips for a killer elevator pitch
Somehow he had managed to verticalize himself, his body canted against the doorframe.
Goat pharmacy
The move is part of Evolve Mediaa[euro](tm)s strategy to verticalize premium content and offer marketers at-scale integrated and conversational media products, the buyer said.
US Evolve Media Corp buys LiveOutdoors.com
"We tend to think about the need to verticalize an outsourcing offering as following an 80/20 rule--about 80% of an outsourcing offering is applicable to all vertical markets and about 20% needs to be modified for the specific needs of an industry."
IDC reveals fastest growth for IT outsourcing services

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