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We tend to think about the need to verticalize an outsourcing offering as following an 80/20 rule--about 80% of an outsourcing offering is applicable to all vertical markets and about 20% needs to be modified for the specific needs of an industry.
We've organized our technology to allow us to verticalize the database along any lines a customer needs, which can be, for example, their own content.
In modern parlance, although Marx's diagrams verticalize the formal levels paradigmatically, they unfold syntagmatically.