Vertical Market

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Vertical Market

The market for a product that only appeals to a single industry. For example, an airplane manufacturer is likely to sell airplanes predominantly or exclusively to airlines. A vertical market can be very profitable when there are only a few sellers in it; however, even a small amount of competition can drive down profit margins significantly. See also: Horizontal market.
References in periodicals archive ?
New analysis from Frost & Sullivan, ICT Opportunities Across European Vertical Markets), finds that the top five industries that offer strategic and tactical opportunities for ICT market participants are energy and utilities, healthcare, ICT, transportation and manufacturing, all of which lead the digitalisation drive to create a connected society.
The company delivers Internet of Things and Cloud SAAS services to carriers, distributors, retailers, OEMs and vertical markets worldwide.
"A vertical market is a market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs.
Demand for external services is also expected to grow, with 28% of central government and 18% of local government executives indicating that the share of IT that they source from external vendors will grow in 2005 IDC provides an analysis of the results of the IDC Vertical Markets survey carried out in France, Germany, Italy, Spain and the UK.
"Many vertical markets were accustomed to pen-based computing, and saw the Tablet PC as giving them the flexibility of pen-based computing plus access to all software that runs on Microsoft's XP operating system," said Brian O'Rourke, a senior analyst with In-Stat/MDR.
However, profit margins are not satisfactory, and the group is generating too little cash from operations." He said he sees no sign of improvement in IT services spending from the region's banks - one of EDB's major vertical markets, in the near future.
The high tech market research firm reports that these vertical markets will grow aggressively to over two million deployed Bluetooth nodes worldwide in 2007, and although there is activity in a great variety of applications and vertical markets, health care and manufacturing present the greatest opportunities in the near term.
So that being said, NAS is one of many areas that we don't particularly focus, but we enable partners to go out and do great things with these cool devices across all kinds of vertical markets. Zane can drill in on the particular NAS scenario.
Nokia has acquired SpaceTime Insight to expand its Internet of Things portfolio and IoT analytics capabilities, and accelerate the development of new IoT applications for key vertical markets. Based in San Mateo, California, with offices in the U.S., Canada, U.K., India and Japan, SpaceTime Insight provides machine learning-powered analytics and IoT applications for some of the world's largest transportation, energy and utilities organizations, including Entergy, FedEx, NextEra Energy, Singapore Power and Union Pacific Railroad.
"By diving deeper into vertical markets, top MSPs have the opportunity to increase their profitability and company valuations, while building stronger relationships in key market segments."
announced today that it has acquired Auction123, Inc., a leading provider of software and services to help dealers in selected vertical markets manage and feed inventory information to online marketplaces to drive more sales and leads.
"Our operating results reflect strong antenna sales into our vertical markets and the positive impact of acquired products and revenue," said Marty Singer, chairman and CEO of PCTEL.