Vertical Market

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Vertical Market

The market for a product that only appeals to a single industry. For example, an airplane manufacturer is likely to sell airplanes predominantly or exclusively to airlines. A vertical market can be very profitable when there are only a few sellers in it; however, even a small amount of competition can drive down profit margins significantly. See also: Horizontal market.
References in periodicals archive ?
Many vertical markets were accustomed to pen-based computing, and saw the Tablet PC as giving them the flexibility of pen-based computing plus access to all software that runs on Microsoft's XP operating system," said Brian O'Rourke, a senior analyst with In-Stat/MDR.
Summary Table: 2005 - 2007: Units, Total & Vertical Markets, and Percentage Growth
We tend to think about the need to verticalize an outsourcing offering as following an 80/20 rule--about 80% of an outsourcing offering is applicable to all vertical markets and about 20% needs to be modified for the specific needs of an industry.
Furthermore, a detailed discussion, along with corporate market share, is also given for each major vertical market - maritime, land (enterprise), and aeronautical.
Design Wins With Major European and US Solar Cell Manufacturers Marks Strategic Vertical Market Success
48 trillion in 2010, a newly updated IDC forecast on worldwide vertical market IT spending reveals.
The new portfolio of innovative solutions will allow wireless operators, notebook OEMs and vertical markets to offer additional benefits and services to their customers.
In all vertical markets, several executives influence organizations IT purchasing behavior
The market is sized both in terms of agent positions and technology spending, and the data is segmented by vertical market, in-house/outsourced, size-band, type of technology, IP/TDM, and hosted/CPE.
Over the course of 2006, we are publishing over 500 databooks with Technology Trends data cut by technology, vertical market, geography and size band.
The market is sized both in terms of agent positions and technology spending, and the data is segmented by vertical market, in- house/outsourced, size- band, type of technology, IP/TDM, and hosted/CPE.