Vertical Market

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Vertical Market

The market for a product that only appeals to a single industry. For example, an airplane manufacturer is likely to sell airplanes predominantly or exclusively to airlines. A vertical market can be very profitable when there are only a few sellers in it; however, even a small amount of competition can drive down profit margins significantly. See also: Horizontal market.
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References in periodicals archive ?
Another issue with vertical market software is that, while an application can do an excellent job of managing its core subsector business process, it can be a bad fit if other processes need to be integrated into one unified system.
Many of the software developers offering vertical market software packages for mortgage lenders also offer a demonstration (demo) disk of their software.
Ulin's firm recently put together a merger of two vertical market software companies that had a history of lawsuits and bitter competitive relations.
Canadian software company Constellation Software Inc.'s (TSX: CSU) Total Specific Solutions division has entered into a binding commitment to acquire a European provider of vertical market software, the company said.
Inc., specialising in the acquisition and development of vertical market software businesses, has acquired Minnesota, US-based Professional Economics Bureau of America, Inc.
Roseville, CA, September 23, 2015 --(PR.com)-- Direct Technology, a Roseville-based technology firm that provides vertical market software solutions and consulting, is expanding its ESG Software as a Service (SaaS) division and has added new leadership.
Constellation acquires, manages and builds vertical market software businesses that provide mission critical software solutions.
Vela Software acquires, manages, and builds mission-critical vertical market software businesses that are located throughout the world.
Vitec Software Group AB (STO:VITB), a vertical market software company in the Nordic region, reported on Thursday profit before tax of SEK23,0m, or EPS of SEK0.62, for the second quarter of 2018, from April 2018 to June 2018.