Web 2.0

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Web 2.0

Informal; the development of the Internet in such a way as to facilitate interactive and user-generated content. This contrasts with older uses for the Internet, in which websites provided information and the user could read it or not. Examples of Web 2.0 services include blogs (on which users may comment) and social media (in which users create and share content on a massive scale). Web 2.0 does not refer to technical advances in the Internet.

Web 2.0 has opened new avenues for monetization of the Internet, particularly regarding customized advertising. User generated content means advertisers are better able to identify the interests of a single user of the Internet and to cater to him/her. The term dates to 1999 and was popularized in the early 2000s.
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To study timing effects of eWOM, we need a measure of when user reviews arrive.
On average expert content lifted familiarity 88 percent more than branded content and 50 percent more than user reviews; they lifted affinity 50 percent more than branded content and 20 percent more than user reviews; finally they lifted purchase consideration 38 percent more than branded content and 83 percent more than user reviews.
But when Cornell researchers asked undergraduates to determine which of the 800 user reviews for 20 Chicago hotels were phony and which were real, the students showed no ability to do so.
Through the combination of multiple data sources we have been able to show not only the increasing role of user reviews in the purchase decision, but also how this use translates to pricing power and improved revenue per available room," said Chris Anderson.
Fear user reviews as our nemesis, a potential assassin of the professional tester.
We're also very happy to have achieved such a high score on their site from user reviews.
It showed that differentiated content and mobile booking capabilities helps the drive traffic, with sites containing user reviews losing 38% less traffic to online travel agencies.
BANKS HAVE THE ABILITY TO RESPOND TO USER REVIEWS ON MYBANKTRACKER.
For a wide range of user reviews and technology bargains on products ranging from the latest laptops to digital cameras, visit dooyoo.
The apps, available in more than 30 languages, allow users to sort and filter hotels, browse over 2m user reviews and find last minute hotel deals close to their locations.
While Zillow is keeping the rankings relatively quiet as they cull more reviews from users, the feature is familiar territory for Zillow: The site's Mortgage Marketplace, which allows borrowers to review lenders, has a database of roughly 6,500 user reviews.
The introduction of enhanced community tools within the site, such as user ratings and user reviews and Facebook-focused integration will ensure that the company develops into much more than a digital retail platform, he said, adding that the company's aim is to bring it closer to the IGN family, sharing content across platforms.