Latinos are much more likely to view social sites as a way to tell people about products they like, and more likely to post ratings and reviews for others to read.
The category is showing promise: Retail is skewing upscale
and brand Heineken sales are up 5.1 percent through March, according to Schaumberg, Ill.-based Nielsen.
Jon Underhill of Jon Underhill Real Estate said there is a larger inventory of upscale
homes on the market currently than in years past.
And "it's too soon to write off the upscale
strategy," Ulysses Yannas, an analyst with Buckman Buckman & Reid, told HFN.
"All of the area on that east side is proposed for higher density, upscale
residential uses with some commercial accessory support," says Laing.
Van Buren, Chicago, 312-427-9290): Slightly upscale
at night, offering a beer garden and lounge.
The ability of upscale
multifamily units to deliver value in order to maintain that edge is the only thing protecting the industry from a 15 percent to 20 percent vacancy rate.
The majority of the rooms under contract are in the upper upscale
segment, with 53,794 rooms (36.4 per cent).
Three other segments each accounted for more than 10 percent of rooms Under Contract: the Upscale
segment (19.0 percent with 26,117 rooms); the Luxury segment (18.2 percent with 25,044 rooms); and the Unaffiliated segment (14.0 percent with 19,327 rooms), it said.
While all segments are important, the clearest path to category growth is with upscale
. Last year marked significant growth in the beer category (2% in volume and 5.3% in value) and the upscale
beer segment was the driver of that growth.
Greenwood Hospitality Group, a US-based company engaged in acquisition, repositioning, and management of upscale
, full-service and select-service hotels, has announced plans to transform a Ritz-Carlton hotel, in Michigan, US, into a new identity, The Henry.
More grand openings are already on the calendar for early next year, including CanDo Fitness, the northeast's most upscale
health club, scheduled to open in February 2007, and its adjunct, Koi Spa.