Word

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Word

Informal; an advertisement or a set of advertisements in succession. The term is most common in broadcasting. For example, a radio announcer may say, "And now a word from our sponsors."
References in classic literature ?
Now, upon my word, I take that as very kind and attentive indeed
Yes, upon my word I was,' replied the small servant.
Either you come aboard along of us, once the treasure shipped, and then I'll give you my affy-davy, upon my word of honour, to clap you somewhere safe ashore.