up-selling


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Related to up-selling: Cross-selling

up-selling

persuading an existing customer to buy a more valuable product from the firm's portfolio.
References in periodicals archive ?
Easy up-selling of complimentary products and services
The joint venture combines the call-center capabilities of Merchants with TSYS' special business unit known as TSYS Managed Services, both of which specialize in customer-servicing operations, including back-office, cross-selling and up-selling activities for financial institutions engaged in card issuing and merchant acquiring.
This loss of customer ownership hinders sales by reducing opportunities for building the customer relationship and up-selling.
Docucorp's solutions allow financial services companies to customize their statements and correspondence to meet each customer's individual needs and incorporate marketing messages that promote cross-selling and up-selling opportunities.