up-selling

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up-selling

persuading an existing customer to buy a more valuable product from the firm's portfolio.
References in periodicals archive ?
Up-Sell Alerts: Within Salesforce, sales teams get alerted to indicators of up-sell opportunity including upcoming renewal dates, positive survey feedback and product / feature adoption metrics.
Up-sell refers to the tactic of selling enhancement to the existing purchase.
First, will agents be expected to attempt the up-sell on every call?
StrongMail, a leading provider of interactive marketing solutions for email marketing and social media, today announced a new email marketing resource titled "The Ultimate Email Lifecycle Marketing Guide: Cross- & Up-Sell Programs.
The LIFT Station is a new suggestive selling point-of-sale technology that displays for shoppers the best up-sell offers based on what they are actively buying.
The LIFT Station has allowed us to up-sell to more shoppers using the right message and cashier selling script," said Greg Parker, CEO of The Parker Companies.
Driving service revenues, including up-sell and "Recommended Service" opportunities
0 helps service providers and carriers, and business enterprises offering VoIP services, reduce the loss of customers at every stage in the customer lifecycle, from acquisition to retention to up-sell to loyalty, by monitoring and analyzing, investigating and resolving VoIP delivery issues to meet pre-existing expectations of standards before customers are adversely affected.
As TiVo begins to shed subscribers during the forecast period, service providers will continue to capitalize on the emerging technology and no entry cost hardware to incrementally up-sell subscribers to new services and enable the era of Advertising 2.
Findings from the report, titled "How Top Retailers Use Transactional Emails," reveal how some companies capitalize on using this targeted marketing channel to cross-sell and up-sell relevant products to customers, while others fail to exploit the full potential of transactional email marketing.
Collanos unveiled plans to up-sell premium services in later versions: new features that will accelerate, secure, and enhance a customer's collaboration experience.
The highly competitive nature of the industry is creating an increased need for value-added service delivery, with greater scope for cross-sell and up-sell to the installed base.