The extra number of units of a product sold over a given period of time, compared to the number of units sold in a comparable past period of time. For example, if a company sold 8,000 units in January 2008 and later sold 10,000 units in January 2009, it experienced year-on-year unit growth of 2,000. Unit growth is measured in units, instead of dollar amounts, to eliminate the effects of inflation.
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The growth in sales in terms of the actual number of units as opposed to the dollar value of the units that have been sold. Measuring growth in units, rather than in dollars, eliminates the effects of inflation and shows real growth.
Wall Street Words: An A to Z Guide to Investment Terms for Today's Investor by David L. Scott. Copyright © 2003 by Houghton Mifflin Company. Published by Houghton Mifflin Company. All rights reserved. All rights reserved.