Undersell

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Undersell

To deliberately charge a lower price for a good or service than a competitor. For example, if a grocery store sells apples for $2 per pound, a competitor may undersell by charging only $1.50 per pound. Underselling may result in losses in the short term (depending on how much of a discount one offers), but it may build market share.
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* Despite the fact that in-stream inventory is relatively scarce, the emergence of new access points are typically undersold with brand ROI campaign buys based on formats/execution, consistency of playback, app design, competitive pricing and deployment of integrated adtech solutions
When a show this brilliant is this undersold, why can't schools get in at the last minute?
However, Woerth said: "It is rubbish to say that the property has been undersold."
But there can be no doubt that it is very much undersold. I have recently learned of people who travel from as far away as Bangor because the quality of the digital equipment is second to none.
The scheme is similar to the Never Knowingly Undersold motto used by the John Lewis department store, which dates back to 1925.
Birmingham County Court was told that Sangra retrospectively undersold a piece of property belonging to the company to an unsecured creditor and failed to keep proper accounts.
The Car Supermarket has adopted the principle of a leading high street store of "never knowingly undersold" and is assuring customers the best prices for cars bought from its used-car showrooms.
The Department store, which has a "never knowingly undersold" pledge, offered the LG TV 55B6 with a "free LG SH7 sound bar" for PS1,999 on February 15.
Our school was about to be pulled down, the education system was in a bit of a mess, but Miss Wooliter, Miss McMahon and Mr Flanagan kept our sports teams going in the midst of the teachers' strikes of the 80s, they gave up lunch breaks to coach us and made sure that we never undersold ourselves.
I would have expected a company with the reputation of John Lewis to do the same." A spokesman for the company - whose famous slogan is Never Knowingly Undersold - said: "This was a genuine mistake and we have written to all customers affected and provided a full refund along with a PS25 gesture of goodwill for the inconvenience caused."
Plaid Cymru said there was a danger that Wales was being "undersold" due to the small marketing budget and the country should be using its cultural assets to promote historic, cultural and activity holidays.
"It's tough to swallow because I felt we undersold ourselves.