Undersell

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Undersell

To deliberately charge a lower price for a good or service than a competitor. For example, if a grocery store sells apples for $2 per pound, a competitor may undersell by charging only $1.50 per pound. Underselling may result in losses in the short term (depending on how much of a discount one offers), but it may build market share.
References in periodicals archive ?
Without sufficient product knowledge, you will almost certainly fall into the underselling trap.
2 percent a year without fueling inflation, are underselling the vitality of American industry in the global marketplace.
The idea is to stop foreigners from establishing an unbreakable monopoly by driving American producers out of the market through predatory underselling.
A domestic NB components manufacturer said Hon Hai scuttled low-price strategy to engage in NB contract manufacturing two years ago to cause dramatic underselling in the field.
It's a cloying attempt to claw back listeners after the - by his outlandish standards - underselling second album, All The Lost Souls.
A WIRRAL recruitment firm specialising in heavy industry says too many engineers made redundant by the recession are underselling themselves on the jobs market.
Aston Villa legend Andy Gray has launched an eve-of-season attack on 'negative' David O'Leary by accusing him of underselling his side's ambitions for the new campaign.
Can't help feeling we're underselling the humans, here.
The Pittsburgh-based company could face $15,000 in fines in Philadelphia for underselling consumers by about 2,500 pounds of ketchup, said the city's licenses and inspections commissioner, Robert S.
Chen, secretary general of the Taiwan Paper Industry Association, said the domestic print or publishing paper market is facing underselling from foreign producers who dump on Taiwan coated papers, which are used in magazines, direct-marketing materials and labeling.
Following in the footsteps of Bob Dylan, Paul McCartney, Neil Young and Bruce Springsteen, the doyens of Dublin will headline Glastonbury's 40th anniversary bash hoping to shift some copies of last year's underselling No Line On The Horizon.
Speaking at the Worshipful Company of International Bankers' annual dinner, he said: "To a bystander like me, those who made pounds 190 million deliberately underselling the shares of HBOS, in spite of a very strong capital base, and drove it into the arms of Lloyds TSB, are clearly bank robbers and asset strippers.