Undersell

(redirected from underselling)
Also found in: Dictionary, Thesaurus.

Undersell

To deliberately charge a lower price for a good or service than a competitor. For example, if a grocery store sells apples for $2 per pound, a competitor may undersell by charging only $1.50 per pound. Underselling may result in losses in the short term (depending on how much of a discount one offers), but it may build market share.
References in periodicals archive ?
Without sufficient product knowledge, you will almost certainly fall into the underselling trap.
Qiu, chief financial officer of AmTRAN, says with peak season in October and November, the firm is likely to achieve the LCD TV annual shipment goal of 600,000 units, exceeding last year's 530,000 units, but remains cautious towards profits in the fourth quarter due to underselling among rivals in the end of this year, with expected 30%-plus discounts offered as promotion.
Chen says steel structure, despite critical to building engineering, often sees underselling competition and unexpected profits.
It's a cloying attempt to claw back listeners after the - by his outlandish standards - underselling second album, All The Lost Souls.
A WIRRAL recruitment firm specialising in heavy industry says too many engineers made redundant by the recession are underselling themselves on the jobs market.
Aston Villa legend Andy Gray has launched an eve-of-season attack on 'negative' David O'Leary by accusing him of underselling his side's ambitions for the new campaign.
Can't help feeling we're underselling the humans, here.
Liu, chairman of Bank of Taiwan (BOT), said the bank might keep widening interest spread by lowering deposit rate and reasonably adjusting lending rate, but emphasizing the BOT will not engage in reckless underselling to maintain market order.
Following in the footsteps of Bob Dylan, Paul McCartney, Neil Young and Bruce Springsteen, the doyens of Dublin will headline Glastonbury's 40th anniversary bash hoping to shift some copies of last year's underselling No Line On The Horizon.
FRIDAY My Hero (BBC1, 8.30pm) I still think Ardal O'Hanlonis underselling himself as Thermoman, but there are normally a few laughs to be had in this gentle comedy.
Sir, - Sir Bernard Zissman proclaims we are underselling ourselves as a City of Culture and that we should be promoting the city.
Industry sources say that consumers are the greatest beneficiaries amid underselling rivalry among players in the LED-bulb market.