Undersell

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Undersell

To deliberately charge a lower price for a good or service than a competitor. For example, if a grocery store sells apples for $2 per pound, a competitor may undersell by charging only $1.50 per pound. Underselling may result in losses in the short term (depending on how much of a discount one offers), but it may build market share.
References in periodicals archive ?
This failure, however, did not result in rusting or undercutting because the inorganic zinc primer protected the panel's scribed area cathodically.
2] Trimber found residual salt to be a major contributor to the failure of a similar paper mill maintenance coating system through undercutting.
The low-VOC epoxy mastic/acrylic epoxy system developed an undercutting that was 6.
Seven coating systems -- the low-VOC and high-VOC modified inorganic zinc/epoxy/acrylic epoxy, the low-VOC and high-VOC organic zinc/epoxy/polyurethane, the low-VOC and high-VOC solvent-based inorganic zinc/alkyl silicate/epoxy/polyurethane, and the CALTRANS waterborne acrylic system--showed a moderate degree of undercutting at the scribes (3.
9) developed only minute undercutting at the scribe 1.
An overall comparison of the average undercutting (U) for the candidate coating systems is shown in figure 4.
The simple efficiency of $averCD allows advertisers to dramatically reduce their client acquisition and retention costs, and, therefore, advertisers can now afford to provide discount incentives for client acquisition and retention to consumers as a part of the $averCD paradigm, without undercutting their profitability.
Accton has also lowered pricing on its quantity discount packs, offering 5 adapters for $420 (EN1207-TX-005) and 20 adapters for $1,580 (EN1207-TX-002), also substantially undercutting the competition.
But it could have come against any number of big contractors who are exploiting unemployed Maine workers while undercutting the wage rates of plumbers and pipefitters in Massachusetts.
22, 1994--Following charges last month that the company was violating the workers' compensation minimum rate law and undercutting other insurers, California Compensation Insurance Co.
He charged that by offering a variety of big discounts, CalComp was undercutting other companies which, because of the minimum rate law, could not compete with the lower rates.