Banner Ad

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Banner Ad

An advertisement embedded in a webpage. A banner ad is commonly at the top or the bottom on a page, but may be placed anywhere. Advertisers may pay by the number of clicks or by the number of views. A banner ad is also called a web banner. See also: CPC, CPM.
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By allowing trick banner placement, the effectiveness of emerging forms of digital advertising may be harmed.
Trick banners are used for a wide range of products and services -- from Internet dial-up companies to escort services.
Trick banners may teach avoidance of interactive content like online polls or interactive information graphics, such as a property tax calculator.