Banner Ad

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Banner Ad

An advertisement embedded in a webpage. A banner ad is commonly at the top or the bottom on a page, but may be placed anywhere. Advertisers may pay by the number of clicks or by the number of views. A banner ad is also called a web banner. See also: CPC, CPM.
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* Although click-through for the trick banner is registered, people may hurry away from the site that holds the ad.
Trick banners are used for a wide range of products and services -- from Internet dial-up companies to escort services.
* Encountering trick banners leads to avoidance of ads that employ functional interactive features.
The effect related to the "trick banners" raises some questions given that it is quite dominant.