Trademark

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Related to trademarks: Trademark registration

Trademark

A distinctive name or symbol used to identify a product or company and build recognition. Trademarks may be registered with the US Patent and Trademark Office.

Trademark

A logo, insignia, or other distinctive sign identifying a company, product, or anything else. A trademark may be registered with a country's patent office and is protected from duplication. An example of a trademark is the unique check mark seen on Nike products. Trademarks are intangible assets because they can help build brand recognition and as such have value.

trademark

A distinctive proprietary emblem, insignia, or name that identifies a particular product or service. A trademark is an intangible asset that may be protected from use by others.
References in periodicals archive ?
Fields, the cookie baker, when that trademark was opposed by Marshall Field's department stores.
In summary, the costs associated with trademarks and trade names can be significant.
Federal trademark registrations are renewable for additional 10-year terms, and can be renewed indefinitely.
30) Thus, the useful life for most trademarks will be deemed to be 20 years.
As a result of changes in the apportionment rules brought about by the 1986 Act, (as implemented in recently released temporary regulations), (41) the relative impact of valuable trademarks is less certain.