Trademark

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Trademark

A distinctive name or symbol used to identify a product or company and build recognition. Trademarks may be registered with the US Patent and Trademark Office.

Trademark

A logo, insignia, or other distinctive sign identifying a company, product, or anything else. A trademark may be registered with a country's patent office and is protected from duplication. An example of a trademark is the unique check mark seen on Nike products. Trademarks are intangible assets because they can help build brand recognition and as such have value.

trademark

A distinctive proprietary emblem, insignia, or name that identifies a particular product or service. A trademark is an intangible asset that may be protected from use by others.
References in periodicals archive ?
The company said the "AdWords" service, established in the US and now being extended to Europe, enables advertisers to bid on terms like "Louis Vuitton fakes", and that the right to offer a trademarked name as part of a search advertising programme breaches EU rules.
Business is booming, when suddenly you get a letter from someone on the other side of the country saying you stole their company's trademarked name.
Perhaps the most well-known color trademarked for a product is the pink used in Owens-Corning fiberglass insulation.
All of these practices are designed to do one thing: Encourage everyone to recognize and use a trademarked word to distinguish a product from its competitors.
Some of the more elusive facts that must be pinned down during research pertain to trademarked terms.
So, is smell often trademarked? No, according to Farrelly.
Many brands are aware of the heavy restriction on the trademarked phrase "Super Bowl," and for look to other ways to reference the event, such as "The Big Game," but what other restrictions are in place due to trademark and copyright laws?