Accenture Plc (NYSE: ACN) announced on Tuesday the implementation by Anheuser-Busch InBev (AB InBev), one of the world's largest brewers, of the cloud-based Accenture Trade Promotion
(TPM) solution, to increase the efficiency of its trade promotions
Accenture (ACN) has been helping Anheuser-Busch InBev (BUD) increase the efficiency of its trade promotions
in Europe through the implementation of the cloud-based Accenture Trade Promotion
, or TPM, solution.
CPG manufacturers today spend between 15% and 20% of their sales revenue on trade promotions
, making trade spend the second-biggest expense in their P&L behind the cost of goods sold.
Unit sales are flat across most CPG categories and trade promotions
continue to decline as a key factor in driving incremental volume, according to findings in a new Hot Topic Report from Acosta, a leading full-service sales and marketing agency.
TDAP and VIETRADE will establish trade promotions
programs and will carry out a joint research with the aim of identifying the potential sectors of each country under the program.
Promax Applications Group, a provider of trade promotions
planning, management and optimisation solutions, revealed on Tuesday that it has entered into a strategic partnership with Wipro Technologies, a Wipro Limited (NYSE: WIT) global information technology, consulting and outsourcing business.
Furthermore, in acknowledgment of the growing importance of trading technology in the management systems and evaluation of trade promotions
, Kaufmann-Rothstein International is working on the completion of an initiative to instantly double the size of its staff focused on technological expertise, Kaufmann-Rothstein International is also making various business expansions of its web-based products and services as well as its international trading operations.
India, June 2 -- IT solutions company, MindTree Limited has launched a trade promotions
analytics solution, which is designed to help Consumer Packaged Goods (CPG) organisations deploy cost efficient and successful promotions.
The trade promotions
benchmark report: Pouring money into a leaky bucket.
"The proliferation of trade promotions
, deals and product giveaways has consumers bewildered and our retail partners complaining about the complexity of pricing and promotional activity," notes Duracell president Mark Leckie.