trade promotions

trade promotions

the incentives given by a seller of a product to encourage WHOLESALERS and RETAILERS to stock and promote the product. Such inducements include TRADE DISCOUNTS, free merchandise and gifts etc. See PROMOTIONAL MIX.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
References in periodicals archive ?
Accenture Plc (NYSE: ACN) announced on Tuesday the implementation by Anheuser-Busch InBev (AB InBev), one of the world's largest brewers, of the cloud-based Accenture Trade Promotion (TPM) solution, to increase the efficiency of its trade promotions in Europe.
Accenture (ACN) has been helping Anheuser-Busch InBev (BUD) increase the efficiency of its trade promotions in Europe through the implementation of the cloud-based Accenture Trade Promotion, or TPM, solution.
CPG manufacturers today spend between 15% and 20% of their sales revenue on trade promotions, making trade spend the second-biggest expense in their P&L behind the cost of goods sold.
Unit sales are flat across most CPG categories and trade promotions continue to decline as a key factor in driving incremental volume, according to findings in a new Hot Topic Report from Acosta, a leading full-service sales and marketing agency.
TDAP and VIETRADE will establish trade promotions programs and will carry out a joint research with the aim of identifying the potential sectors of each country under the program.
Promax Applications Group, a provider of trade promotions planning, management and optimisation solutions, revealed on Tuesday that it has entered into a strategic partnership with Wipro Technologies, a Wipro Limited (NYSE: WIT) global information technology, consulting and outsourcing business.
Furthermore, in acknowledgment of the growing importance of trading technology in the management systems and evaluation of trade promotions, Kaufmann-Rothstein International is working on the completion of an initiative to instantly double the size of its staff focused on technological expertise, Kaufmann-Rothstein International is also making various business expansions of its web-based products and services as well as its international trading operations.
India, June 2 -- IT solutions company, MindTree Limited has launched a trade promotions analytics solution, which is designed to help Consumer Packaged Goods (CPG) organisations deploy cost efficient and successful promotions.
Trade promotions, including temporary price reductions or trade discounts, are the principal way manufacturers have of persuading retailers to reduce retail prices and further promote the manufacturers' brands in their stores.
The trade promotions benchmark report: Pouring money into a leaky bucket.
"The proliferation of trade promotions, deals and product giveaways has consumers bewildered and our retail partners complaining about the complexity of pricing and promotional activity," notes Duracell president Mark Leckie.