trade promotions

trade promotions

the incentives given by a seller of a product to encourage WHOLESALERS and RETAILERS to stock and promote the product. Such inducements include TRADE DISCOUNTS, free merchandise and gifts etc. See PROMOTIONAL MIX.
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POI assessed 25 products from 24 service providers for the inaugural Trade Promotion Management Vendor Panorama, which is designed to help consumer goods companies improve their ability to manage trade promotions through the use of enabling technology.
United States : Accenture Achieves High Product Assessment from Promotion Optimization Institute for Accenture CAS and Accenture Cloud Trade Promotion Management Software Solutions
CPG manufacturers today spend between 15% and 20% of their sales revenue on trade promotions, making trade spend the second-biggest expense in their P&L behind the cost of goods sold.
'Digital divide' grows in approach to CPG promotion
Unit sales are flat across most CPG categories and trade promotions continue to decline as a key factor in driving incremental volume, according to findings in a new Hot Topic Report from Acosta, a leading full-service sales and marketing agency.
Slow promo
TDAP and VIETRADE will establish trade promotions programs and will carry out a joint research with the aim of identifying the potential sectors of each country under the program.
Vietnam Desk establishes at TDAP
TELECOMWORLDWIRE-January 31, 2012-Promax Applications Group announces strategic partnership with Wipro Technologies to offer trade promotions optimisation, management and predictive analytics solutions(C)1994-2012 M2 COMMUNICATIONS http://www.
Promax Applications Group announces strategic partnership with Wipro Technologies to offer trade promotions optimisation, management and predictive analytics solutions
Furthermore, in acknowledgment of the growing importance of trading technology in the management systems and evaluation of trade promotions, Kaufmann-Rothstein International is working on the completion of an initiative to instantly double the size of its staff focused on technological expertise, Kaufmann-Rothstein International is also making various business expansions of its web-based products and services as well as its international trading operations.
Kaufmann-Rothstein International Expands Business Presence and Strategy to Serve Growing Demands from Traders
India, June 2 -- IT solutions company, MindTree Limited has launched a trade promotions analytics solution, which is designed to help Consumer Packaged Goods (CPG) organisations deploy cost efficient and successful promotions.
MindTree Introduces Trade Promotions Analytics Solution
Trade promotions, including temporary price reductions or trade discounts, are the principal way manufacturers have of persuading retailers to reduce retail prices and further promote the manufacturers' brands in their stores.
Manufacturer and retailer power in retailer response to trade discounts
The trade promotions benchmark report: Pouring money into a leaky bucket.
Corporate compliance with FASB and EITF: the continuing effects of trade promotion allowance income
HBC and Nonfoods/GM manufacturers cut their spending on trade promotions by about half as outlays by food manufacturers grew slightly.
Promotion pullback: Manufacturers have substantially curbed their spending on trade promotions, according to the latest ACNielsen study of the practice. (Intelligence)
This re-evaluation comes at a time when spending on trade promotions has never been greater.
In-store trade promotions - profit or loss?

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