trade promotions

trade promotions

the incentives given by a seller of a product to encourage WHOLESALERS and RETAILERS to stock and promote the product. Such inducements include TRADE DISCOUNTS, free merchandise and gifts etc. See PROMOTIONAL MIX.
References in periodicals archive ?
POI assessed 25 products from 24 service providers for the inaugural Trade Promotion Management Vendor Panorama, which is designed to help consumer goods companies improve their ability to manage trade promotions through the use of enabling technology.
CPG manufacturers today spend between 15% and 20% of their sales revenue on trade promotions, making trade spend the second-biggest expense in their P&L behind the cost of goods sold.
Unit sales are flat across most CPG categories and trade promotions continue to decline as a key factor in driving incremental volume, according to findings in a new Hot Topic Report from Acosta, a leading full-service sales and marketing agency.
TDAP and VIETRADE will establish trade promotions programs and will carry out a joint research with the aim of identifying the potential sectors of each country under the program.
TELECOMWORLDWIRE-January 31, 2012-Promax Applications Group announces strategic partnership with Wipro Technologies to offer trade promotions optimisation, management and predictive analytics solutions(C)1994-2012 M2 COMMUNICATIONS http://www.
Furthermore, in acknowledgment of the growing importance of trading technology in the management systems and evaluation of trade promotions, Kaufmann-Rothstein International is working on the completion of an initiative to instantly double the size of its staff focused on technological expertise, Kaufmann-Rothstein International is also making various business expansions of its web-based products and services as well as its international trading operations.
India, June 2 -- IT solutions company, MindTree Limited has launched a trade promotions analytics solution, which is designed to help Consumer Packaged Goods (CPG) organisations deploy cost efficient and successful promotions.
Trade promotions, including temporary price reductions or trade discounts, are the principal way manufacturers have of persuading retailers to reduce retail prices and further promote the manufacturers' brands in their stores.
The trade promotions benchmark report: Pouring money into a leaky bucket.
HBC and Nonfoods/GM manufacturers cut their spending on trade promotions by about half as outlays by food manufacturers grew slightly.
This re-evaluation comes at a time when spending on trade promotions has never been greater.