celebrity endorsement

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celebrity endorsement

a form of ADVERTISING in which a well-known sports or media person is used to endorse a product.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
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Mr Clennam had two things to do before he followed; one, to offer his testimonial to the Father of the Marshalsea, without giving pain to his child; the other to say something to that child, though it were but a word, in explanation of his having come there.
"That's the result of all our Study in Scarlet: to get them a testimonial!"
This testimonial I accordingly received in about a month, forwarded a copy of it to Mrs.
I sent in my testimonial and application, but without the least hope of getting it.
"But before I send in my testimonials, I should like a little time to consider "
'My husband will send his testimonials, Miss, to Lord Montbarry in Scotland.
She made no display of her grief in her dress, unless the slight testimonials of a few bright ribbands on the virgin white of her robe could be called such, and the rumour that was at first propagated of their being engaged to each other was discredited, because the traces of sorrow were not particularly visible in the attire of Miss Henley.
It is my experience that it is only an amiable man in this world who receives testimonials, only an unambitious one who abandons a London career for the country, and only an absent-minded one who leaves his stick and not his visiting-card after waiting an hour in your room."
Miss Ladd advertised; I produced my testimonials; and took the situation.
They introduce the sages and heroes of ages past to the notice and emulation of succeeding times; they are at once testimonials of our gratitude, and schools of virtue to our children.
He saw the helmet of hammered brass and the corroded breastplate of steel and the long straight sword in its scabbard and the ancient harquebus--mute testimonials to the mighty physique and the warlike spirit of him who had somehow won, thus illy caparisoned and pitifully armed, to the center of savage, ancient Africa; and he saw the slender English youth and the slight figure of the girl cast into the same fateful trap from which this giant of old had been unable to escape--cast there wounded and broken perhaps, if not killed.
At all events, the health of the good town of Boston, so far as medicine had aught to do with it, had hitherto lain in the guardianship of an aged deacon and apothecary, whose piety and godly deportment were stronger testimonials in his favour than any that he could have produced in the shape of a diploma.