test marketing


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test marketing

a prelaunch trial run of a NEW PRODUCT involving a representative sample of prospective buyers who are given the product to try. Consumers' opinions and views about the performance of the product, its quality and the satisfaction they derive from it are compiled, often alongside consumer reaction to a range of possible prices that could be charged for the product. This data is then used by the firm to decide whether or not to go ahead and launch the product on to the market. Test-market reactions are useful not only in establishing whether actually to launch the product, but also in indicating whether changes in its attributes (quality, shape and form, styling etc.) would strengthen its appeal and which consumer perceptions about the product might usefully form the basis of advertising the product to maximize its impact on prospective buyers. See ADVERTISING COPY, ADVERTISING EFFECTIVENESS TESTS, NEW-PRODUCT DEVELOPMENT.
References in periodicals archive ?
For more information on IMN Loyalty Driver and the test marketing, please contact Brian Epro at 866-964-NEWS or bepro@imninc.
According to Fontes, Round Hill's marketing department found various research data that showed this perception to be inaccurate and began a low-key test marketing program about 18 months ago in Southern California.
offers valuable assistance in Analyzing Potential Business Opportunities, Due Diligence, Starting, Forming and Opening a Company, Consulting, Banking and Finance, Legal and Tax Strategies, Contract Negotiations, International Business, Financial and Public Relations, Marketing and Test Marketing, Strategic Alliances, Raising Money, Acquisitions, Going Public, Asset Protection and much, much more.
The current test marketing is a prelude to the sales launch of Y3K's much-anticipated complete business platform, according to Y3K President King Cole.
During the test marketing phase in late July and early August, 22 presentations were made to drill teams and cheerleading groups.
Nasdaq:STSI) announced that it has launched test marketing of two very low-TSNA smokeless tobacco products brand-named Stonewall(TM).
announced today that it has reached an agreement with the Office of the Comptroller of the Currency (OCC) regarding sales and marketing practices used in a series of limited test marketing campaigns that ended nearly a year ago.
B&W will conduct expanded test marketing and will undertake a rollout of Advance(R) if its test marketing proves successful.
Safe Harbor Statement: The statements in this press release regarding benefits of the tees, future opportunities and any other effect of test marketing the tees, result or aspect of the results of the test marketing and any other statements, which are not historical facts, are forward looking statements.
ATG) (OTCBB:ATEG) Tuesday announced that the infomercial being produced for its flagship product, The Force(R), is more than 50 percent complete, and should be done and ready for test marketing in late October.
com today announced the signing of a deal with Citadel Communications (Nasdaq:CITC) to broadcast 47 of their radio stations' content on the Internet in a test marketing trial beginning in March.