Test market financial definition of test market
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test market a MARKET encompassing a limited geographical area that firms use to market new products as a means of testing consumer response before engaging in full-scale production and mass national marketing of those products. See also NEW PRODUCT DEVELOPMENT, PRODUCT LIFE CYCLE.
References in periodicals archive
More than 2,000 people in Midwest test markets
for the new Frito-Lay products have reported to P&G or CSPI that they suffered gastrointestinal upsets after eating the chips.