test market


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test market

a MARKET encompassing a limited geographical area that firms use to market new products as a means of testing consumer response before engaging in full-scale production and mass national marketing of those products. See also NEW PRODUCT DEVELOPMENT, PRODUCT LIFE CYCLE.
References in periodicals archive ?
More than 2,000 people in Midwest test markets for the new Frito-Lay products have reported to P&G or CSPI that they suffered gastrointestinal upsets after eating the chips.