target market


Also found in: Acronyms, Wikipedia.

target market

the MARKET or MARKET SEGMENTS which form the focus of a firm's MARKETING efforts.
References in periodicals archive ?
Wiseguyreports.Com adds "Gold Target Market -Market Demand, Growth, Opportunities, Analysis of Top Key Players and Forecast to 2025" To Its Research Database.Gold Target Market 2019
By identifying specific target markets to tap, advertisers are able to focus on the segments that they want to build relationships with.
A: In 2017, the Ariel #JuanWash campaign shifted the mind-set of the traditional Filipino household and talked to a new target market for laundry-men.
The data from your marketing research plan inform your decision about what to sell and the robustness of the target market that is interested in buying it.
Regardless of format, however, their purpose is the same--to proactively document and plan for the implementation of applicable regulatory requirements associated with specific products in each target market. Keep in mind that these regulatory strategy and planning document(s) are not static.
Target market: Broad personal vehicle insurance market (auto, motorcycle, recreational vehicle); acquisition of American Strategic expands efforts to add bundling options.
Selecting your target market turns out to be very difficult when you discover that you don't choose your target market -- your target market chooses you.
Whether you want to launch a business or whether you want to revise your business model and marketing plan for better results; it all starts with target market research.
Your promotional efforts must position your brand as clearly and directly as possible to your target market. Any deviation in your messaging will have the effect of a broken promise.
Google a list of business associations in your target market and ask for their event manager or co-ordinator.
So if anyone tells you that you "have" to feature the target market in your ad, remind them that the target market for John West is not bears or fishermen, the target market for Three is not ponies or singing cats, and the target market for PG Tips is not chimps.
2 Know your target market. You cannot hope to sell to everyone.