Word

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Word

Informal; an advertisement or a set of advertisements in succession. The term is most common in broadcasting. For example, a radio announcer may say, "And now a word from our sponsors."
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References in periodicals archive ?
Reginald Hill, one of Britain's most distinguished practitioners of the crime novel over the past 30 years, takes word games to the extreme in Dialogues of the Dead (HarperCollins, pounds 16.99).
Publisher 98, for example, recently upgraded from 97, takes Word from the fringes of DTP into its heartland.
It takes words invested with meaning in the language of the international jet set:
One assumes he takes words seriously, making his thesis particularly egregious.