The analysis of the tag lines of various advertisements proves that they are used as a net to trap consumers for buying different products.
This point can be better explained through the analysis of the advertisement of Firdous Lawn, in which different tag lines are used, which instead of referring to the fabric, refer to the female model wearing dresses of different shades.
The tag lines of many commercials carry both explicit and implicit assumptions about the roles women are expected to play in the male-dominant society we live in.
The gender bias is not limited to the tag lines employed explicitly for women or the pictorial images used along with the tags, but are also reflected through the use of tags that address men.
Retailers are the worst purveyors of meaningless tag lines. Kohl's department store tells us to "Expect Great Things." Really?
Better known as a tag line, this expression must break through the clutter, communicate your differentiation, be memorable and be forever attached to the name of your organization.
There seems to be a lot of confusion in bank marketing circles about the differences between a brand positioning and a tag line. The confusion originates from the fact that sometimes a positioning can be translated exactly word for word into the tag line.
Here's the easiest way to remember the difference between a brand positioning and a tag line. I'll illustrate with arguably the most famous tag line on the planet, Nike's expression of Just Do It.
Rains, Jr., "FCCLA's board of directors tried for several months to select a tag line, but the votes usually split about 50-50 for each of two choices.
Because the word leadership tested well in both groups, its inclusion in the final tag line is no surprise.
When developing a tag line, use the following exercises:
At the lower right corner, a tag line
says that the article is "continued on page 68," and ...