Tag Line


Also found in: Dictionary, Thesaurus, Wikipedia.

Tag Line

In marketing, a brief phrase used in advertising a product. It is intended to embed itself in the memories of members of the target audience in order to entice them to buy the product. For example, the tag line for a mousetrap company may be "No rodent escapes."
References in periodicals archive ?
Imagine the reaction if one of our loved celebrities dropped from a size 16 to a size zero and the tag line was "good for them".
"The new tag line 'A Creative Home Furnishings Network' is a true reflection of the association's membership and our mission to foster design creativity," said Sharon Davis, executive director of ART "The new logo is modem and colorful just like our members.
Meanwhile our Olympic tag line might be from "Grey to Greyer" or from "Bad to Worse".
Bahraini retail and commercial banking institution, BMI Bank, has unveiled its refreshed brand identity under a new tag line, 'better, together', strengthening its position as an entirely customer and customer-service driven bank.
Bahraini retail and commercial banking institution, BMI Bank, on Saturday unveiled its refreshed brand identity under a new tag line, 'better, together', strengthening its position as an entirely customer and customer-service driven bank.
Provider of voice and data services for broadband providers IBBS unveiled on Monday a refreshed look, a new tag line and a suite of services designed to support broadband providers.
The tag line of Omore Icecream: chocolate temptation that states: 'Nothing but Chocolate' along with the seductive picture of a female model, seems to promote the same nonhuman image of women, equating them with eatables, like chocolate.
Touted as the first-ever hard-lure series factory-rigged with circle hooks, Yo-Zuri's Circle Hook Sashimi Series makes good on its tag line: "catch more, kill less." Catch rates remain high with circle hooks and anglers don't have to hassle with one, two or even six hooks lodged in a fish's face, especially for catches that must be released.
Eagle Mountain -- EAGLE MOUNTAIN CITY officials unveiled the city's new logo and marketing campaign tag line: "Find Yourself in Eagle Mountain." The city's new marketing tag line builds on two of Eagle Mountain's strengths--its proximity to natural beauty and the friendliness of its people.
His website, Wiki leaks with a tag line which says all in single line, "we help you safely get the truth out", a very inspirational line written by anyone in the world so far.
The tag line offers "October Lisbon Deals for EUR1 plus EU Tax".
Their tag line, "Find Your Artistic Crush," could certainly be taken literally, given that they present 75 artists and groups (a few are Gerald Casel, David Dorfman, Sidra Bell, Amos Pinhasi, and TAKE Dance) in three venues.