tactical marketing decisions

tactical marketing decisions

decisions which have as their objective the achievement of an appropriate balance between the various elements of the MARKETING MIX.
References in periodicals archive ?
Warp 9 has shown us how to organize and leverage our product data to maximize sales across multiple channels and helped guide our strategic and tactical marketing decisions for maximum impact -- respecting our concerns and the elements that are specific to our vertical market," stated Mr.
This enhanced collaboration is designed to improve productivity and foster more strategic and tactical marketing decisions.
Full browser ?