synergy


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Synergy

Describes a combination whose value is greater than the sum of the separate individual parts.

Synergy

The financial benefit (or, more rarely, detriment) two companies may derive from a merger or acquisition. For example, two companies that merge may be able to produce more revenue than either one could produce independently by combining the most efficient processes each brings to the merger. Synergy may also refer to the cost reduction a merger brings about by eliminating or streamlining redundant processes. Synergy usually has a positive connotation, but one also occasionally hears of negative synergy, such as when the management teams of newly merged corporations do not work well with each other.

synergy

An increase in the value of assets as a result of their combination. Expected synergy is the justification behind most business mergers. For example, General Motors purchased Electronic Data Systems in 1984 with the expectation that considerable synergy would result.

synergy

the phenomenon whereby the overall return on a firm's resources is greater than the sum of its parts (the so-called ‘2 + 2 = 5 or more effect’). Synergy often results from the exploitation of complementary activities or from the carry over of management capabilities, synchronizing individual, group or organizational activities in a way which achieves a better result than any of the activities by themselves: for example, in the case of a MERGER, one firm may have a strong production organization, while the other excels in marketing; joining the two can make the combined firm more effective overall. See DIVERSIFICATION.

synergy

see DIVERSIFICATION.
References in periodicals archive ?
But most notably, Synergy has incorporated unique one package pricing making it affordable and without hidden fees or unpleasant surprises.
While synergy contributed greatly to the group's success, it was also a source of frustration.
NetGenics' SYNERGY application framework enables a research organization to link diverse computing requirements within an enterprise-wide information infrastructure.
Though synergy can be seen between distinct types of hormonelike agents, he says that what made McLachlan's initial report unique was its claim that all the agents were operating through the same estrogen-receptor pathway.