Hook

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Hook

1. In marketing, a tool that arouses interest in an advertisement or in a product.

2. Informal; to steal or defraud.
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References in periodicals archive ?
Before pressing the button to find out who is calling, subscribers could excuse themselves, then, if they want to talk to the new caller, flash the switch hook without saying anything.
But he argues if Henson does not return to rugby, Gatland must at least switch Hook from full-back to inside-centre to be in the thick of the decision-making process.
Gatland brushed aside any criticism of his decision to switch Hook and Roberts and believes the selection was justified.