Hook

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Hook

1. In marketing, a tool that arouses interest in an advertisement or in a product.

2. Informal; to steal or defraud.
References in periodicals archive ?
Before pressing the button to find out who is calling, subscribers could excuse themselves, then, if they want to talk to the new caller, flash the switch hook without saying anything.
Gatland brushed aside any criticism of his decision to switch Hook and Roberts and believes the selection was justified.
But Jenkins' decision not to switch Hook to No 12, the position he filled with distinction against the Pacific Islanders a week ago, from outside-half last night could be significant.