survey

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survey

a research tool which is used to elicit information about respondents' attitudes, opinions and preferences. In MARKETING RESEARCH, surveys are employed to discover more about potential consumers' views and perceptions of existing and proposed new products, and more specifically about the buying intentions of customers.

Surveys may also be used to discover employees' views on aspects of company policy and to assess employees' MOTIVATION, ORGANIZATIONAL COMMITMENT etc.

See MARKETING INTELLIGENCE.

survey

The process by which land is located with reference to commonly agreed upon landmarks or other points of reference, and then measured out for all of its boundaries, including distances and direction-and-degree of turns. Surveys will typically note any indicia of property lines, even if inaccurate, including fence lines and marks left by prior surveyors. A topographic survey will also include land contours. An as-built survey will include all improvements upon the property with their placement and dimensions.
References in periodicals archive ?
Because the team members weren't expected to work extra hours, the 10-day surveying process had team members incorporating their surveying duties into their regular daily routines.
Kinetic Survey provides maximum surveying flexibility with minimal IT support.
The Visual Survey software application includes 3D error-checking and double precision processing, which helps increase the speed and accuracy of a surveying project.
The base system ships with all server software, two survey design clients, and licensing for Palm-based, e-mail based, paper and web-based surveying.
SurveySolutions for the Web Version 3 is more powerful, easier to use, and offers more advanced surveying features than its earlier version.
Saja Software continues developing new technologies that will leverage its strong software development philosophy and provide customers with state-of-the-art Intranet/Internet and e-mail compatible surveying solutions.
The products help companies leverage communications feedback and develop an ongoing surveying process as opposed to a random, single event approach.