Impression

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Impression

A user's view of an online advertisement. Each time a website viewer sees an online ad, this is one impression. The more impressions an ad receives, the more likely it is that a user will click on it. Most online ads are sold by cost per thousand of impressions. See also: CPC.
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References in periodicals archive ?
Study the hilltop and the untrained eye can make out some of the clues - collapsed ramparts and the surface impressions of roundhouses.
It helps us avoid the tendency to approach a problem like Afghanistan through the ahistorical lens of the current headlines and surface impressions.
Continuing to translate onto surface impressions of his surroundings, Hassan offers views of deserts.

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