In testing for differences, it was found that the communicator styles of friendly, relaxed, open, dramatic and attentive were significantly more likely to be chosen when attempting to persuade attractive subordinates than unattractive subordinates.
A ranking of the means of the various communicator style variables supports this conclusion and provides further insight into physician executives' communicator style preferences when influencing subordinates they perceive as likable and dislikable.
The rankings suggest that physician executives prefer to communicate in similar ways with subordinates they like or dislike.
This article discusses the nature of traditional performance evaluation and then describes the relatively new idea of reverse evaluations, which allow subordinates to rate supervisors.
Likewise, subordinates can suggest ways for supervisors to improve their performance and help develop their potential.
A test for differences shows that physician executives are significantly more likely to select assertiveness to gain compliance from an unattractive subordinate than an unattractive superior.
Persuasion Strategies for Physician Executives: Part II Influencing Subordinates
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