substitute

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Substitute

A good or service that satisfies a consumer's needs or desires just as well or almost as well as a similar good or service. A common type of substitute is an off-brand product; for example, a grocery store may sell its own peanut butter to compete with the on-brand peanut butter it also sells. Often, though not always, the price of a substitute is lower than that of the original product, but they follow generally the same trends. For example, if demand for the on-brand peanut butter rises, its price increases, but so does the price of the off-brand peanut butter, because consumers are willing to pay more for peanut butter generally, but are still looking for a bargain.

substitute

See swap.
References in periodicals archive ?
But savvy administrators know a true win requires a big picture objective--making sure that subs are not only present, but that they're prepared to continue the learning process.
That's why the district has, for the past 15 years, required that subs go through a training day.
Training subs is a very serious issue when you think of the ramifications for kids.
With the economy we've been able to secure enough to meet our needs," says Coffey, whose substitute pool is currently at about 1,600 for the 600 or 700 subs needed daily.
The subs around here are becoming pretty selective of where they want to go," Haas says.
Finding good subs is also more important today because teachers attend in-service sessions more frequently than in the past.