strategic direction

strategic direction

deciding, as part of a firm's overall BUSINESS STRATEGY, which business activities the firm should operate in, and where. For example, the firm may decide to specialize in one particular activity (see HORIZONTAL EXPANSION) or it may decide to deepen its involvement in an industry by undertaking VERTICAL INTEGRATION; or it may wish to broaden the scope of its activities by DIVERSIFICATION into new product areas. The geographical markets in which the firm operates also require consideration. Some firms, for example, may choose to operate on a purely local/regional basis, some may establish themselves as national suppliers or as MULTINATIONAL ENTERPRISES supplying markets on a global basis. See PRODUCT MARKET MATRIX, DIRECTIONAL MATRIX.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
References in periodicals archive ?
In his new role, he will help lead the strategic direction of the company as it seeks to profitably grow with its agency partners.
"Our focus remains on the strategic direction of the service, and how this is delivered locally.
Mack-Cali Realty reiterated the company's previously announced commitment to form a committee of independent directors to review the company's strategic direction. Mack-Cali also "clarified the misinformation" about the committee's composition and mandate contained in certain public statements previously made by Bow Street.
is embarking on a new strategic direction to become a data technology company.
'The strategic direction of the Royal Government in military reform and the role of the army in the Royal Cambodian Armed Forces is to strengthen its abilities and be ready for the battlefield in order to safeguard territorial sovereignty, to protect security and peace for the people and to overcome all types of enemies,' he said.
As a member of the Bank's Executive Management Team, Moran will contribute to the attainment of the Bank's business plan goals and the refinement of the Bank's strategic direction.
Official documents pertaining to the HPAC, a copy of which is available with The Express Tribune, said that the council will review current policy and strategic direction of the provincial health department,

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