Spin

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Spin

To attempt to present a situation in the best possible light. For example, a political operative may attempt to spin a situation in which a candidate who took a bribe by saying it was a gift or donation. The term is somewhat derogatory, but is common in business as well as politics. See also: Jawboning.
References in periodicals archive ?
Dr Zybert, an ex-nuclear physicist who spun out his company from the University of Birmingham, has become increasingly frustrated by the process of UK public sector procurement.
"We do all this great science and technology and we should commercialise it and spin it out, but if all you is say `spin this out and turn it into a business', you are doomed to failure," says Dr Neil Loxley, chief executive of Durham-based X-ray technology company Bede, which was spun out of Durham University in 1978.
There are similarities between the two clusters in that many members in the two groupings have spun out from larger enterprises.