Sponsor

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Sponsor

An underwriting investment company that offers shares in its mutual funds, or an influential institution that highly values a particular security and thus creates additional demand for the security. In the context of project financing, a developer of the project or a party poviding financial support.

Sponsor

1. An underwriting firm.

2. An institutional investor or high net-worth individual who takes a large position in a security, which encourages other investors to the same. Sponsors exist because other investors trust them to make the correct investment decisions most of the time. See also: Crowd.

sponsor

1. An institutional investor or a brokerage firm that has a position in a security and influences other investors to establish a position in that security.
2. See underwriter.
References in periodicals archive ?
While the focus of this paper is on recall methods rather than the design of sponsorships, it looks like any sponsor should seek to dominate the association between the sponsorship vehicle and their brand.
Which sponsorships are you aware of that [READ OUT AND ROTATE NAMES OF TOP FOUR BANKS] supports?
This shows the proliferation of sport sponsorship all over the globe due to having the potential of making a significant contribution to the society [8].
Therefore, sport sponsorship has become an integral part of organisation promotional mix which has resulted in much sponsorship which ultimately leads to a clutter of sponsors [9].
Moreover, it has been reasoned that sponsorships lack the ability to convey a detailed product message and hence are more valuable in building corporate image (Meenaghan, 1991).
Supported by a variety of marketing activities, large firms are already in the mindset of consumers, so that the incremental awareness increase through sponsorships might be significantly higher for smaller firms and therefore more valuable for them.
Well-done sponsorships lead to long-lasting relationships.
Hattenbach is principal at eHattenbach Consulting, which helps professional services firms and businesses garner a higher ROI on sponsorships and charitable/civic giving.
The main complication was the lack of a City Council-adopted framework under which staff could pursue opportunities, which compounded the city's hesitation to experiment with sponsorships.
One might say this is good targeting: more men watch soccer than women, male decision makers will know what they want, and the packages that are assembled around soccer sponsorships are intended to appeal to men.
Not only will they plan your event, but they provide services including custom data management software, travel booking, advertising, on-site staffing, sponsorship sales, lead tracking, post-event summary evaluations and everything in between.