While the focus of this paper is on recall methods rather than the design of sponsorships, it looks like any sponsor should seek to dominate the association between the sponsorship vehicle and their brand.
Which sponsorships are you aware of that [READ OUT AND ROTATE NAMES OF TOP FOUR BANKS] supports?
This shows the proliferation of sport sponsorship all over the globe due to having the potential of making a significant contribution to the society .
Therefore, sport sponsorship has become an integral part of organisation promotional mix which has resulted in much sponsorship which ultimately leads to a clutter of sponsors .
Moreover, it has been reasoned that sponsorships lack the ability to convey a detailed product message and hence are more valuable in building corporate image (Meenaghan, 1991).
Supported by a variety of marketing activities, large firms are already in the mindset of consumers, so that the incremental awareness increase through sponsorships might be significantly higher for smaller firms and therefore more valuable for them.
Well-done sponsorships lead to long-lasting relationships.
Hattenbach is principal at eHattenbach Consulting, which helps professional services firms and businesses garner a higher ROI on sponsorships and charitable/civic giving.
Guidelines can be devised to assist in reviewing sponsorship
proposals if these meet the company's needs as well as provide some background on the organisers and their ability to deliver as agreed.
The main complication was the lack of a City Council-adopted framework under which staff could pursue opportunities, which compounded the city's hesitation to experiment with sponsorships
One might say this is good targeting: more men watch soccer than women, male decision makers will know what they want, and the packages that are assembled around soccer sponsorships
are intended to appeal to men.
Not only will they plan your event, but they provide services including custom data management software, travel booking, advertising, on-site staffing, sponsorship
sales, lead tracking, post-event summary evaluations and everything in between.