sponsorship


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sponsorship

a business relationship between a provider of funds, resources or services and an individual, event, or organization which offers in return some rights and association that may be used for commercial advantage.
References in periodicals archive ?
The relationship between major-league sports' official sponsorship announcements and the stock prices of sponsoring firms.
According to Saudi law, residents who turn 25 years have to change occupation on their iqamas (residence permits) from "student" to a job title and are no longer allowed to be under the sponsorship of their parents.
It's no different in today's legal market, where sponsorship and charitable giving are taking on even greater roles.
A business sponsorship might involve paying an organiser to be part of an event or activity such as festivals, community functions, conferences, trade shows, sporting game or season, or it might involve participating in a planned programme of activities such as attending forums, committee meetings for an industry, providing staff to assist fund raise or other forms of support for charitable foundations, or supporting a local team or project.
Securing sponsorship dollars has always been the biggest challenge for event organizers due to heavy competition, a lack of dedicated sales resources within most organizations and the return on investment difficult to prove to sponsors.
DENSO Senior Managing Director Michio Fukuzaki was quoted as saying, "We participate in the sponsorship of motor sports to improve our name recognition and corporate image around the world.
Why would an affluent, image-conscious city like Scottsdale pursue sponsorship and naming rights agreements with big business at the risk of being accused of selling itself out?
THERE HAVE BEEN dramatic recent increases in sponsorship activity with IEG (2002) estimating that worldwide sponsorship expenditure will soon hit $25 billion.
The sponsorship entails P10 000 cash and a full page slot worth P3500 for Morupule Wonderers to advertise for a period of 12 months freely.
The present research is beneficial to managers to take practical insight that how to integrate sports sponsorship strategies with the company overall marketing mix.
SSE has won a major sponsorship industry award for its work as title sponsor of The SSE Hydro venue in Glasgow.
One of those teams, Miller Racing, subsequently received sponsorship from Dr Pepper.